When­ev­er any licensee shall be con­vict­ed of any vio­la­tion of this Chap­ter, the license of said licensee may, in the dis­cre­tion of the Liquor Con­trol Com­mis­sion­er be revoked and for­feit­ed and all fees paid there­on shall be for­feit­ed, and it shall there­after be unlaw­ful and shall con­sti­tute a fur­ther vio­la­tion of this Chap­ter for said licensee to con­tin­ue to oper­ate under such license.